Pink Chillies is bolstering its range of elephant based products at Brand Licensing Europe 2013 with the unveiling of the latest character to join the line up of animals, Da Hong.
The latest addition follows the Spring Fair unveiling of the characters of Ervin, Yara and Makshi earlier this year, each supporting Sussex Wildlife Trust.
Born out of a love of elephants, wildlife and the planet, each character in the brand represents a cause which benefits from a percentage of the character's sales profits.
The brand has been developed with the aim of educating both young people and adults about endangered species and environmental issues.
Earlier this year, Suzanne Till, director at Pink Chillies, said: "We are delighted to introduce these new characters.
"They're a fantastic new addition to our family. Sussex Wildlife Trust is a brilliant charity local to us, so we're thrilled to support them and the great work they do."