Pilkington (pictured) has been supported in the buy-out from Drumond Park by a strong international investor group.
The newly streamlined operation is now based at the existing Toy Brokers premises in Huntingdon, Cambridgeshire, following a period of restructuring which sees marketing, sales, admin and warehousing focused under one roof.
The acquisition of John Adams & Toy Brokers brings together brands which include Tiny Tears, Girls World, Fuzzy Felt, Bema Sports swimming aids, Intex pools and inflatables, the Golden Coin Maker, Supergraphics and Hot Wires.
Highlights for 2009 include a high profile relaunch of the Tiny Tears doll range supported by a heavyweight TV advertising and PR campaign and the launch of the New Scotland Yard Science brand.
Simon Pilkington, Managing Director of John Adams and Toy Brokers, said: "I’m delighted to confirm the successful conclusion of the management buyout process. We have a hugely experienced and dedicated management team on board who are passionate about the long term future and success of the new business, and we’re looking forward to strengthening our existing brand portfolio and retailer network in the coming months."
The firm will bring new brands and categories to market as well as continuing to support its leading licensed categories, including Postman Pat and Bob the Builder.