Pie Face game given starring role on The Jonathan Ross Show

Esdevium distributed game sells out following weekend appearance.
Publish date:
Social count:
Ed Sheeran Pie Face.jpg

Rocket Games’ Pie Face board game was given a pre-Christmas sales boost at the weekend when it appeared on The Jonathan Ross Show.

Distributed in the UK by Esdevium Games, Pie Face was handed to comedian Jimmy Carr as a Christmas present, but soon prompted all five celebrity guests to get involved in a Pie ‘Face-off’.

Barbara Windsor, Lewis Hamilton, Ed Sheeran, David Walliams along with Ross and Carr then took turns each with their own personalised game to twist the handles and await their fate.

First to fall splat on their face was the Formula One World Champion Lewis Hamilton, followed by Little Britain star Walliams, then Barbara Windsor, Ed Sheeran and Jonathan Ross with Carr declared the winner.

But Hamilton was not going to allow the 8 Out of 10 Cats frontman escape scott-free and duly reached over to push the pie into Carr's face.

Image placeholder title

"It was pure TV gold," said Rocket Games MD Graham Thornton. "Not only did it provide great entertainment and plenty of laughs, the endorsement and exposure from stars like these on peak-time TV was something money can't buy."

The appearance led to Pie Face selling out in most retailers within minutes, with more stock in transit.

“The coverage was unbelievable, we couldn’t have asked for anything more” said Esdevium Marketing Manager, Ben Hogg. “It puts the game in a really strong position going into next year too. Perhaps we can convince retailers to hold their own Pie Face games in store.”

See Pie Face and other Rocket products on the Esdevium Games stand E109 at Toy Fair 2015.


Featured Jobs

Vivid Job Logo 620 x 349

Digital Marketing Executive - Toys & Games

Vivid is Britain’s biggest toy company and the 20 largest in the world. With offices across the globe, they sell an amazing portfolio of toys and games to over 60 countries. Vivid is best known for its association with blockbuster brands and is very excited about future opportunities around the world.


UK Sales Agents

Liberty House Toys have been appointed as the exclusive UK distributor for the BiOBUDDi brand, and we are pleased to introduce this new unique, innovative and exciting range of 100% environmentally-friendly toy building blocks. We are seeking experienced sales agents with existing network in the toy retail market.

Gameplan Job Logo 620 x 349

Head of Product Development & Marketing

Our client is a privately owned French toy and games manufacturer which sells through distributors in forty countries. The company develops and sells innovative electronic interactive toys and games for the educational and gaming markets, and also takes suitable licenses. To progress its successful business development a Head of Product Development & Marketing is to to recruited.

HIT Entertainment Job Logo 620 x 349

Licensing Systems Administrator

The Contract System Coordinator is a newly created role to support the deal term entry process into Mattel’s new Contract Management System for its Licensing business. The role will support the Business Teams at the Deal & Amendment phase of the contracting process and act in conjunction with the System Administration team.