Petilou toys deliver early years success for Le Toy Van

New lines in the 'stronger than ever' Petilou collection have been so popular with customers, items have sold before arriving in the UK.
Author:
Publish date:
0 0letoyvan1.png

At five months into 2017, Le Toy Van is already celebrating a big year for its popular pre-school toy range, Petilou.

The collection – featuring stacking towers, sensory shapes, vehicles and more for little ones to enjoy – was met with sweeping positive reactions from customers and retailers throughout this year’s Toy Fair season, with four new launch items already sold out.

According to the international toy firm, pre-orders on stock have been up for a roster the company believes is ‘stronger than ever.’

“The Petilou Toddler Collection was first launched in 2015 with only seven products in the portfolio. It was met with great response from our customers and in 2017, the collection has increased up to 28 toys and is stronger than ever,” said Marie Bureau, marketing and product development manager at Le Toy Van.

“The Petilou Collection is only three years old, but, so far, 2017 seems to have set off to be a great year, judging by the popularity of the existing items and the success of the new ones at the shows.”

New markets have also recently opened up to Le Toy Van through a recent, exclusive partnership with P&G Pampers Rewards Club.

While the toy company is keeping its cards close to its chest for future developments within the Petilou range, Bureau has teased that ‘some very exciting surprises are coming up for the collection for 2018.’

Related

Le Toy Van shifts gear for global expansion

The wooden toy firm is celebrating its 20th anniversary this year by detailing plans to take on the South American, Indian and Chinese markets, as well as continue the success of Petilou next year and beyond.

Featured Jobs

Copyrights Group

Marketing Manager

The Copyrights Group is one of the licensing arms within The Vivendi Group. Acquired by Vivendi in 2016 Copyrights manages the licensing for a portfolio of properties to include Paddington Bear. Some of the other companies within the Vivendi Group include Universal Music Group, and their licensing arm Bravado, Gameloft and Studiocanal to name a few.