Pedigree eyes up comeback for Sindy

Fisher Corporate appointed to help find a partner to develop brand as a doll again.
Author:
Publish date:
5_184_10420_60s_sindy.jpg

Sindy could be about to make a return to the toy aisles, with IP owner Pedigree seeking a partner to turn the brand into a mass market doll once again.

The last time that Sindy appeared on the High Street as a doll brand was with Woolworths, which closed its doors at the end of 2008.

Now, Pedigree is seeking a licensee to develop and invest in the doll business, as chief executive Jerry Reynolds told the Financial Times.

"What we are looking for is not money," he said. "We are looking for commitment and the wherewithal to develop the core doll range and to take it forward."

Sindy already has a number of licensing deals in categories including stationery and apparel, and is handled by Bulldog Licensing.

Want to receive up to the minute toy industry news straight to your inbox? Click here to sign up for the free ToyNews Daily Digest and Newsflash services. You can also follow ToyNews on Twitter and Facebook.

Related

Featured Jobs

GAMEPLAN LOGO 3D hi res

Marketing Director UK

Gameplan I Southeast of England I Salary: Competitive I Date Published Monday 7th January 2019

Rainbow logo landscape_home of classic Final

Product Manager

Rainbow Designs Ltd I Olympia, London I Salary: Competitive I Date Published Wednesday 16th January 2019