Fraser Kirkwood has been appointed to head up Paul Lamond Games’ arts and crafts division.
Kirkwood has been brought on board to help expand the games vendor’s art and crafts market, specifically amongst specialised arts and crafts retailers throughout the UK.
Having previously worked at Eurowrap, Kirkwood brings over two decades of experience in sales and the retail sector to the role.
He also served as national accounts director at Choma Europe for over ten years, where he was responsible for maintaining and achieving sales growth in key accounts.
Richard Wells, sales director at Paul Lamond Games, said: “We are delighted to have Fraser on board to focus on this specific area of our business. We will be bringing fresh and exciting new products to the art and craft market through our new Crafty Kids division.
“This will ensure that we will be providing our existing customer base with new and innovative products and having Fraser on the team will also enable us to grow in the specialised art and craft retail market.”