Naroyan is a De Montfort University graduate and previously held a senior marketing role with software provider i-nexus.

The new recruit will play a vital role in promoting the impending launch of Match Stars. He commented: "I’m very excited about my new role at Pattni Imaginations.

"It is a young and energetic company that’s developing some really innovative products and I’m thrilled to be involved."

Pattni Imaginations MD Mayur Pattni, added: "We are delighted to have appointed Michael. As we continue to expand so too does our team and we need the very best people on board.

"Michael will be able to use his wealth of knowledge and experience in the marketing sector to build on the popularity and anticipation that is surrounding both Match Stars and our new Rocky line.”