Pattni eyes up expansion

Firm looking to bolster football action figure line with other sports and entertainment categories.
Publish date:
Social count:
5_Mayur Pattni pic, TN.jpg

The initial wave of its football action figures launches later this year, but already Pattni Imaginations is eyeing up other sports and, potentially, entertainment categories to expand the business into.

The fledgling firm has signed up Manchester United, Arsenal, Chelsea and Liverpool for its fully pose-able line, and is building up for a big launch for series two in October 2011. Interest from retailers has been strong, with a lot coming from stores outside of the traditional toy business.

However, MD Mayur Pattni is keen not to box the firm into offering just one type of product. “I think there are multiple sporting opportunities worth exploring,” he told ToyNews. “What interests me is the fact that certain sports seem capable of maintaining, and growing, the level of excitement surrounding them, which leads to an ever expanding fan base.

“I also think it’s vital for the company to expand beyond football and other sports and tap into the phenomenal following of popular film, TV shows, musicians and so forth.”

However, the focus for the near-term is on growing the original product line and making sure partnerships are formed with retailers and distributors to reach the end consumer. “I’d be ecstatic if in five years our original product line had grown into something phenomenal, featuring all of football’s premiere clubs and players,” Pattni continued.


Featured Jobs

Vivid Job Logo 620 x 349

Digital Marketing Executive - Toys & Games

Vivid is Britain’s biggest toy company and the 20 largest in the world. With offices across the globe, they sell an amazing portfolio of toys and games to over 60 countries. Vivid is best known for its association with blockbuster brands and is very excited about future opportunities around the world.


UK Sales Agents

Liberty House Toys have been appointed as the exclusive UK distributor for the BiOBUDDi brand, and we are pleased to introduce this new unique, innovative and exciting range of 100% environmentally-friendly toy building blocks. We are seeking experienced sales agents with existing network in the toy retail market.

Gameplan Job Logo 620 x 349

Head of Product Development & Marketing

Our client is a privately owned French toy and games manufacturer which sells through distributors in forty countries. The company develops and sells innovative electronic interactive toys and games for the educational and gaming markets, and also takes suitable licenses. To progress its successful business development a Head of Product Development & Marketing is to to recruited.

HIT Entertainment Job Logo 620 x 349

Licensing Systems Administrator

The Contract System Coordinator is a newly created role to support the deal term entry process into Mattel’s new Contract Management System for its Licensing business. The role will support the Business Teams at the Deal & Amendment phase of the contracting process and act in conjunction with the System Administration team.