Pattni eyes up expansion

Firm looking to bolster football action figure line with other sports and entertainment categories.
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The initial wave of its football action figures launches later this year, but already Pattni Imaginations is eyeing up other sports and, potentially, entertainment categories to expand the business into.

The fledgling firm has signed up Manchester United, Arsenal, Chelsea and Liverpool for its fully pose-able line, and is building up for a big launch for series two in October 2011. Interest from retailers has been strong, with a lot coming from stores outside of the traditional toy business.

However, MD Mayur Pattni is keen not to box the firm into offering just one type of product. “I think there are multiple sporting opportunities worth exploring,” he told ToyNews. “What interests me is the fact that certain sports seem capable of maintaining, and growing, the level of excitement surrounding them, which leads to an ever expanding fan base.

“I also think it’s vital for the company to expand beyond football and other sports and tap into the phenomenal following of popular film, TV shows, musicians and so forth.”

However, the focus for the near-term is on growing the original product line and making sure partnerships are formed with retailers and distributors to reach the end consumer. “I’d be ecstatic if in five years our original product line had grown into something phenomenal, featuring all of football’s premiere clubs and players,” Pattni continued.


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