Patch goes global with 5 Second Rule

The US toy firm has secured European and Pacific Rim distribution deals for the board game.
Publish date:
Social count:

US firm Patch Products has announced global strategy to take 5 Second Rule to “more than 30 markets”, expanding on its existing distribution deals in Australia, South Africa, the Nordics, and Central and Eastern Europe.

University Games is the UK distributors for the board game.

“We’re excited to have the opportunity to explore new territories,” said Brian Maxwell, president of Patch Products.

A hit in the US, 5 Second Rule is a trivia game where players get five seconds to name three things in a random category, such as super heroes or dog breeds. The game won a Best New Product Award at Toy Fair 2011.

The new European version promises to add more content in the shape of ‘Switch’ and ‘Pass On’ cards.

Interested international partners should contact Richard Gill, Patch's international sales exec, at:


Featured Jobs

Vivid Job Logo 620 x 349

Digital Marketing Executive - Toys & Games

Vivid is Britain’s biggest toy company and the 20 largest in the world. With offices across the globe, they sell an amazing portfolio of toys and games to over 60 countries. Vivid is best known for its association with blockbuster brands and is very excited about future opportunities around the world.


UK Sales Agents

Liberty House Toys have been appointed as the exclusive UK distributor for the BiOBUDDi brand, and we are pleased to introduce this new unique, innovative and exciting range of 100% environmentally-friendly toy building blocks. We are seeking experienced sales agents with existing network in the toy retail market.

Gameplan Job Logo 620 x 349

Head of Product Development & Marketing

Our client is a privately owned French toy and games manufacturer which sells through distributors in forty countries. The company develops and sells innovative electronic interactive toys and games for the educational and gaming markets, and also takes suitable licenses. To progress its successful business development a Head of Product Development & Marketing is to to recruited.

HIT Entertainment Job Logo 620 x 349

Licensing Systems Administrator

The Contract System Coordinator is a newly created role to support the deal term entry process into Mattel’s new Contract Management System for its Licensing business. The role will support the Business Teams at the Deal & Amendment phase of the contracting process and act in conjunction with the System Administration team.