Partners line up for Marvel films

New merchandise deals inked for Iron Man and The Incredible Hulk.
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Marvel Entertainment's first self-financed feature films are racking up the licensees.

According to a report on License Global, both Iron Man and The Incredible Hulk are due to hit cinema screens next summer.

New licensees on board include Hasbro (master toy licence), Hallmark (social expressions and party goods), Kids Headquarters (apparel), Fruit of the Loom (underwear), Disguise (costumes), BBC (footwear), Mad Engine (t-shirts), Mega Bloks (construction toys), Jakks Pacific (plug and play games) and Berkshire (headwear and cold weather gear).


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The Copyrights Group is one of the licensing arms within The Vivendi Group. Acquired by Vivendi in 2016 Copyrights manages the licensing for a portfolio of properties to include Paddington Bear. Some of the other companies within the Vivendi Group include Universal Music Group, and their licensing arm Bravado, Gameloft and Studiocanal to name a few.