PxPixel
Paper Jamz Pro Series campaign outlined - ToyNews

Paper Jamz Pro Series campaign outlined

The new range extension will be supported with 150 TVRs over three weeks.
Author:
Publish date:
5_Paper Jamz.jpg

With the new series of X Factor just started, Paper Jamz will look to capitalise on the UK's desire to sing with a fresh campaign.

Promoting the new Pro Series, the 30-second ad (see it below) stars the American up-and-comer Lexi St. George performing her new single, Dancing to the Rhythm.

The auto-tune toy microphone is also supported with a traditional PR campaign, and has already appeared on BBC2's Something for the Weekend.

A Lady Gaga spoof has been launched on YouTube, showcasing the features of the product inside an American high school setting.

The toy can connect with any computer via USB to download new music.

Related

Featured Jobs

Copyrights Group

Marketing Manager

The Copyrights Group is one of the licensing arms within The Vivendi Group. Acquired by Vivendi in 2016 Copyrights manages the licensing for a portfolio of properties to include Paddington Bear. Some of the other companies within the Vivendi Group include Universal Music Group, and their licensing arm Bravado, Gameloft and Studiocanal to name a few.