Panini readies for launch of 2014 FIFA World Cup sticker collection

The new collection will feature all 32 teams along with the world’s highest profile soccer superstars.
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Panini is preparing for the launch of its official 2014 FIFA World Cup sticker collection, with a promotional and press campaign scheduled for this weekend.

The new collection – celebrating this year’s world event taking place in Rio – will feature all 32 teams along with the world’s highest profile soccer superstars.

Collectors and football fans will be able to discover a range of stickers including special glitter stickers, featuring badges, official emblems, the official FIFA World Cup trophy and Brazuca stickers.

The collection will also feature a Panini dedicate sticker.

The collectible stickers company has been creating FIFA World Cup stickers since 1970, and is looking forward to launching its latest collection, with prices starting at 50p a packet and starter packs retailing for £2.99.

“Don’t miss out on the world’s most famous footballing event. Get stuck in with tips, dedicated team pages and Panini stickers,” read a statement from Panini.

There are 640 stickers to collect including 40 special stickers. The launch will be supported with a multi-channel marketing campaign including TV advertising, cover mount activity, press and web advertising, a digital campaign and nation wide sampling.

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