Panini grabs Yu-Gi-Oh 5D's

Firm signs the popular brand as part of the latest slew of licensees.
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4Kids Entertainment International has teamed up with three more licensees in the licensing programme for Yu-Gi-Oh 5D’s.

Panini is on board for pan European activity covering sticker album collections, sticker packets, sticker sheets and stick and stack activity books, as well as wall calendars across Germany, Austria and Switzerland.

Giochi Preziosi has also joined the programme to publish an official 5D’s magazine in Italy, while Les Livres Du Dragon D’or will release sticker books, Look and Find books and colouring books across France and several French-speaking territories.

The Panini sticker products are scheduled to hit retail in autumn 2010, before rolling out across western and eastern Europe later in the year and will be available in book stores, department stores, home video rental chains, kiosks, newsagents, independent and mass retailers, toy chains and online.

In addition the launch of a new ‘Global Hub’ www.yugioh.com scheduled for November this year. The site will integrate all facets of the brand including TV, TCGs, toys, video games, publishing and licensed products and feature information about the characters and storylines from the past ten years of Yu-Gi-Oh, GX and 5D’s.

The Global Hub will kick off the tenth anniversary of the franchise, with the much anticipated 3D film scheduled to launch in 2011.

Sandra Vauthier-Cellier, MD, 4Kids Entertainment International commented: “Yu-Gi-Oh 5D’s is an international hit and these latest licenses come at an exciting time for the franchise, with the anniversary and website launch coming up and season 2 of the series currently being sold worldwide.”

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