Panini America and Mickey Mantle Estate secure trading card deal - ToyNews

Panini America and Mickey Mantle Estate secure trading card deal

The partnership will grant Panini the rights to incorporate Mickey Mantle memorabilia in up to six Panini trading card products a year.
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Baseball player Mickey Mantle is returning to the baseball trading card hobby for the first time since 2012, thanks to a new deal between Panini America and the Mickey Mantle Estate.

The trading card and memorabilia partnership will grant Panini the rights to incorporate memorabilia and autographs in up to six Panini trading card products a year.

Mantle will also star on Panini packaging on two trading card releases per season.

"We are honoured that the Mantle family has chosen Panini America to represent Mantle's legacy on trading cards for now and the future," said Jim Stefano, senior director of product development at Panini America.

"This is a historic day for Panini MLBPA-licensed baseball trading card products. We believe trading card collectors will be excited about what we will be creating in terms of product content and promotions by utilising arguably the most collectable player in baseball history."

In addition, Panini is releasing through its Panini Eternal platform the first card in Panini Instant's Mickey Mantle Collection, which will boast trading cards that will be released throughout the season.

Mantle’s first trading cards will debut in the firm’s 2017 Immaculate Baseball release in August.

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