Panini America and Mickey Mantle Estate secure trading card deal

The partnership will grant Panini the rights to incorporate Mickey Mantle memorabilia in up to six Panini trading card products a year.
Author:
Publish date:
Social count:
0
0 mickey mantle.jpg

Baseball player Mickey Mantle is returning to the baseball trading card hobby for the first time since 2012, thanks to a new deal between Panini America and the Mickey Mantle Estate.

The trading card and memorabilia partnership will grant Panini the rights to incorporate memorabilia and autographs in up to six Panini trading card products a year.

Mantle will also star on Panini packaging on two trading card releases per season.

"We are honoured that the Mantle family has chosen Panini America to represent Mantle's legacy on trading cards for now and the future," said Jim Stefano, senior director of product development at Panini America.

"This is a historic day for Panini MLBPA-licensed baseball trading card products. We believe trading card collectors will be excited about what we will be creating in terms of product content and promotions by utilising arguably the most collectable player in baseball history."

In addition, Panini is releasing through its Panini Eternal platform the first card in Panini Instant's Mickey Mantle Collection, which will boast trading cards that will be released throughout the season.

Mantle’s first trading cards will debut in the firm’s 2017 Immaculate Baseball release in August.

Related

Featured Jobs

Vivid Job Logo 620 x 349

Digital Marketing Executive - Toys & Games

Vivid is Britain’s biggest toy company and the 20 largest in the world. With offices across the globe, they sell an amazing portfolio of toys and games to over 60 countries. Vivid is best known for its association with blockbuster brands and is very excited about future opportunities around the world.

Melissa and Doug Job Logo 620 x 349

Operations Planner

Imagine working for a company with a mission you can truly believe in, a playful and energetic culture, a talented team and a bright future! Melissa & Doug, the toy company committed to nurturing childhood wonder, is looking for an Operations Planner to coordinate the demand planning and supply between European markets and the US.

Gameplan Job Logo 620 x 349

Head of Product Development & Marketing

Our client is a privately owned French toy and games manufacturer which sells through distributors in forty countries. The company develops and sells innovative electronic interactive toys and games for the educational and gaming markets, and also takes suitable licenses. To progress its successful business development a Head of Product Development & Marketing is to to recruited.

HIT Entertainment Job Logo 620 x 349

Licensing Systems Administrator

The Contract System Coordinator is a newly created role to support the deal term entry process into Mattel’s new Contract Management System for its Licensing business. The role will support the Business Teams at the Deal & Amendment phase of the contracting process and act in conjunction with the System Administration team.