Paladone to launch Guinness World Record games

Company set to launch a range of party challenge sets based on the brand.
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The new party range is available in-store now and links in with the the Guinness World Records 2012 edition, which is currently at number two in the Overall UK Top 50 Book Chart.

The new range from Paladone has been created to extend the appeal and age range of the brand’s products.

New for the 2011 range are the Party Challenge, Balloon Challenge, Ping Pong Challenge, Origami Challenge and Trivia Challenge.

To read the full story, head over to our sister site, Licensing.biz, now.

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