"Overwhelming" interest for BoBo travel pillows

Over 3,500 Buddies sold since launch last year; Now sold in over 80 UK stores.
Publish date:

BoBo Buddies, the firm behind a new backpack/pillow/blanket hybrid, has reported an “overwhelming” demand.

The products launched in October 2012 and have sold more than 3,500 units since.

The soft toys are now sold by over 80 UK stockists including JoJo Maman Bebe.

“With plenty more characters set to join the family, as well as brand new fun and functional products being launched later this year, it’s a very exciting time to be a BoBo Buddy,” read a statement.

Entrepreneur James Roupell came up with the travel product idea for children, which are designed to make travelling fun and easy.

He was nicknamed BoBo as a child, and the name stuck.

“We're delighted by the response to BoBo Buddies, it's fantastic,” Bobo Buddies’ Lucy Trewhitt told ToyNews.

“We think the response has been so overwhelming because we make good quality soft toys that are softer, cuter and more functional than anything else out there.”

BoBo Buddies supplies direct to retail.

For more information, visit www.bobobuddies.com.

Want to receive up to the minute toy industry news straight to your inbox? Click here to sign up for the free ToyNews Daily Digest and Newsflash services. You can also follow ToyNews on Twitter and Facebook.



Outside Interests

The outdoor market is one of the biggest sectors in the industry, and was worth £361 million for the year up to September 2008. But it is seasonal, and more than any sector, largely dependent on uncontrollable factors such as weather. NPD offers some insight into how it fared recently?

Featured Jobs


Marketing Director UK

Gameplan I Southeast of England I Salary: Competitive I Date Published Monday 7th January 2019

Rainbow logo landscape_home of classic Final

Product Manager

Rainbow Designs Ltd I Olympia, London I Salary: Competitive I Date Published Wednesday 16th January 2019