Over 15,000 sign up for US Toy Fair

110th American International Toy Fair is due to open in New York next week.
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More than 15,000 execs from 92 countries have registered to attend next week's US Toy Fair in New York, according to the Toy Industry Association.

Year to date registration for international buyers is up three per cent - at time of press, almost 11,500 buyers from 6,400 retail outlets had signed up to attend the show, which runs from February 10th to 13th at the Jacob K Javits exhibition centre.

23 is the top 25 toy sellers in the US have also signed up, including large buyer delegations from Toys R Us, Target, Wal-mart and Amazon.

The top five countries in registration numbers to date are Canada, the UK, Mexico, Japan and Australia, with exhibitors from 148 countries expected to attend.

Licensor attendance is also on the increase - registration for this group is up 19 per cent year to date.

"We saw a big leap in buyers from several powerhouse retailers at Fall Toy preview in Dallas last October, and this momentum is being carried forward to our February show," said Marian Bossard, TIA VP of meetings and events. "The excitement that Toy Fair generates among members of the global toy community is palpable.

"In addition to embarking on business ventures and tapping into the rich educational and networking opportunities offered at the show, buyers, licensors, entertainment executives and other attendees have said that they have to be in New York City during Toy Fair week to see what's new and hot in toys."

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Last year's US Toy Fair saw an 11% surge in international buyers and an 8% increase in exhibitors. The TIA explains why you should be making the trip to the Big Apple next month.

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