Oregon Scientific is looking to make up lost ground in the electronic learning sector when it releases Meep, its new children's tablet aimed at six to nines, on September 20th.
The company's global product manager for electronic learning products, Sebastien Domingues, told ToyNews: "We were one of the leaders, but we were caught up quite quickly by companies such as LeapFrog and VTech, who came up with very successful new platforms.
"That's a train Oregon Scientific didn't take. It was time for us to come up with something different, so we made a drastic decision to launch a real tablet for kids."
With Meep (£129.99), Oregon has developed a product which looks to bridge the gap between kids tablets and luxury adult devices like the iPad.
"Kids want to do all the things they are doing already with an iPad," said Domingues. "But parents do not want to buy them one - even if they have the money. They would prefer to lean their iPad, but the problem with that is they eventually want it back.
"We think there is a big opportunity to launch an older kids tablet."
To ensure consumers know about the new product, Oregon has booked a three-month TV campaign which runs from October to December, with print and online activity coming.
The Meep Store has been set up to provide kids with age appropriate content, while Meep accessories are also availabale, which Domingues says will offer retail attractive margins.
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