Despite the recent product recalls, Li Changjiang, the head of General Administration of Quality Supervision, Inspection and Quarantine, said factory owners in the southern province of Guangdong, China's manufacturing heartland, told him business was booming.
“They told me, ‘our orders are all up’, the workers have to work overtime or the orders cannot be met,” he said. “When I heard this, I was shocked”.
Li has been spearheading China's public relations drive to restore confidence in the “made-in-China” label, rounding up manufacturers for a crash course in quality supervision and urging companies to make clear in contracts their obligations.
“These unqualified products, especially products exported through illegal channels, have affected the credibility of some Chinese products,” he said.
But he also said some of the concern abroad was driven by trade protectionism, and that the quality issue “should not be exaggerated”.
The number of orders for Chinese toys showed that companies were still happy to manufacture in China, Li said, adding that authorities would enhance supervision and increase severity of punishments to crack down on illegally made products.
“Ahead of Christmas, China’s toy-makers will provide safe and reliable toys to children around the world by ensuring their quality,” Li said.
“So I urge the importers of Chinese toys to come to China and buy more Chinese toys.”