Orchard undergoes revamp

Orchard Toys enlists brand and communications agency to grow its brand.
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Orchard Toys has appointed Turton Middleton to develop its website, trade and consumer catalogues, and trade exhibition stands.

Steve Turton, a partner in Turton Middleton, said: "Orchard Toys is a very colourful and evocative brand with a strong focus on education as well as fun. The company is growing strongly and has a long-standing reputation for producing award-winning products.

"Our main objective will be to work with them to understand what the brand really means in that market and develop a marketing strategy that can take the company forward."

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