Nurseries, hospices, disability groups, women’s refuges and community groups are among the 230 charities which have already received jigsaws and games to help people in need. Overall, the charity, In Kind Direct, estimates that over 500 groups will benefit.
One charity that has already received products from the Orchard Toys donation is Kids’ City in South London. The charity provides activities for around 2,000 children per week through breakfast clubs, after school clubs and school holiday play schemes in Lambeth, Wandsworth and Merton.
Chief executive, Jackie Nunns said: “We aim to put an educational toy or product into the hands of each child each year as a Christmas present. We are on a very tight budget, particularly since the local authorities cut our funding. Because of In Kind Direct we are able to continue to give children educational opportunities.
"The games we received from Orchard Toys have been fantastic this year – we are handing them out at the Christmas parties at each club next week. With In Kind Direct the quality of the goods is guaranteed; as an educational charity we want to ensure we are giving children high quality play and learning opportunities."
Simon Newbery, MD at Orchard Toys added: "It gives us enormous pleasure to know that these jigsaws and games will bring a little joy to such deserving causes this Christmas.
"Without In Kind Direct, we could only hope to reach a few of these children, so we are indebted to them for providing the means to ensure that these products will serve their intended purpose."
James Williams, deputy CEO at In Kind Direct, commented: "Many charities are struggling to make ends meet in the current climate. This donation is exactly the kind of product that makes such a difference to disadvantaged communities at this time of year."