Simon Newbery, managing director commented: “I am thrilled, as I’m sure our customers will be, that Simon has accepted our offer of Sales Director, a post which has been vacant since John Bouquet retired in 2008.
“It is a natural progression for Simon, who started with the company in 1993, briefly as a packer, then as a sales executive and then as UK sales manager from February 2008.
"He certainly knows the business, and our customers well, and I am sure that with his enthusiasm and positive attitude to his job he will bring his own stamp to the role of sales director.”
Simon Prest added: “This promotion is a very pleasant surprise and I am over the moon. I am honoured to take the role of sales director of one of the few truly British Toy companies and will be proud to hand out my new business card.
“We have such a great team and I intend to work closely with everybody here to ensure the continued growth of the Orchard Toys brand.”