In October 2007, pupils from the Aquila before-school club, at Kinsale Junior School, Norwich, came up with the idea of creating a healthy eating board game as their entry for the Food and Farming Challenge.
The resulting product is called Norfolk’s Fine Food and two years on, has won the 2009 Food and Farming Challenge and the category Best Industry/Education Link Award, together with business partner Orchard Toys, in the 2009 EDP (Eastern Daily Press) Business Awards.
The game will go on sale nationwide at the beginning of November. Simon Newbery, MD at Orchard Toys said: “I cannot praise the children highly enough. They have doggedly pursued their goal despite many setbacks along the way.
“Not only have they won these two prestigious awards, seen their product distributed to over 300 Norfolk primary schools (to be played by potentially over 48,000 children), but because we have had such an overwhelming number of requests for the game, we will be marketing Norfolk’s Fine Food nationwide. These requests have come from outlets as diverse as toy shops, restaurateurs and tourist attractions.
“As this has come about purely through the tenacity of the Aquila Club members, we feel that we would like to put something back to help young children, so we will be making a donation to East Anglian Children’s Hospices (EACH) for every game sold.”
Carolyn Baxter, headteacher at Kinsale Junior School commented: "I believe that this is the first time in its 37 year history that Orchard Toys has put into production a game that wasn't conceived in house.
"What a fantastic endorsement of the children's hard work. Then, to have received the Award last Friday, well, that was just the icing on the cake."
Michelin star chef, Galton Blackiston, of Morston Hall added: "I am delighted to be associated with this fun, educational game."