OPINION: The worst of product research

Toy research can be original and cutting edge, but just occasionally it goes badly wrong.
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Jon Salisbury recalls examples of some ill-thought out toy product ideas. To read the rest of Jon's piece click here

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The Copyrights Group is one of the licensing arms within The Vivendi Group. Acquired by Vivendi in 2016 Copyrights manages the licensing for a portfolio of properties to include Paddington Bear. Some of the other companies within the Vivendi Group include Universal Music Group, and their licensing arm Bravado, Gameloft and Studiocanal to name a few.