OPINION: Sky channel numbers and Smart TV

The ever changing world of television has been anticipating the arrival of Google TV and You View.

Author:: Lewis Tyler
Publish date:: Apr 21, 2011

Meanwhile, in the absence of Google TV and You View, the power and influence of the Sky EPG (Electronic Programme Guide) and a channels listing number remains crucial to a channel's development and commercial prospects.

The repertories of channels competing for children's viewing changed dramatically 15 years ago with the arrival of Turner and Viacom. Not only did Viacom bring Nickelodeon to the UK, but also MTV.

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Marketing

The ever changing world of television has been anticipating the arrival of Google TV and You View, but as yet the promised product has yet to arrive.

Marketing

Ad sales firm Dolphin Television has launched the first ever on-line television advertising sales service for the toy industry for new Sky Digital TV Channels, Pop and Tiny Pop.

Marketing

ToyNews can reveal that Turner Broadcasting is due to unveil changes to its portfolio of kids’ channels, which currently consists of Cartoon Network, Boomerang, Toonami, Cartoon Network Too and Boomerang +1, with Cartoonito becoming a new dedicated pre-school channel.

Marketing

New website offers companies unique way to reach parents and carers of children under 12.

Marketing

The return of mini football figurines is celebrated in a 20-second TV spot.

Retail

Retailer will launch a new home shopping channel on digital TV this summer.

Marketing

13 per cent more Barbies arrive on American shores than last year.

Marketing

Television is currently experiencing a period of business turbulence. Put in softer words, change, which is manifesting itself in terms of consolidation, ownership, and airtime sales representation.