OPINION: Observations from a toy veteran

This month, our toy industry survivor looks at the blurring lines between toy suppliers and entertainment providers.
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Hasbro has taken another giant leap forward in the direction of ‘entertoyment’ with the launch of its television network, The Hub.

Think new comedies and animated adventures, live-action and game shows. And think loads of toy spin offs, no doubt.

To read the full column, please click here.


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Copyrights Group

Marketing Manager

The Copyrights Group is one of the licensing arms within The Vivendi Group. Acquired by Vivendi in 2016 Copyrights manages the licensing for a portfolio of properties to include Paddington Bear. Some of the other companies within the Vivendi Group include Universal Music Group, and their licensing arm Bravado, Gameloft and Studiocanal to name a few.