OPINION: Observations from a toy industry survivor...

In a new book called Toy Town, author Sarah Monks tells the colourful tale of Hong Kong, the city that took toys to the world.
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The book should be essential reading for anyone serious about buying, selling, manufacturing or marketing toys anywhere in the world. It explains why Hong Kong has played such a vital role in 20th century toy development but also how transient can be a location’s grip on a business when the book explores whether China will one day lose the toy industry just like Germany lost it to Japan and then Japan to Hong Kong, concluding that the most likely contenders, Vietnam and India, have a long way to go, from expertise and red tape to logistics. The Pearl River Delta will reign for some time to come, it decides.

Click here to read Jon's article in full.


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The Copyrights Group is one of the licensing arms within The Vivendi Group. Acquired by Vivendi in 2016 Copyrights manages the licensing for a portfolio of properties to include Paddington Bear. Some of the other companies within the Vivendi Group include Universal Music Group, and their licensing arm Bravado, Gameloft and Studiocanal to name a few.