OPINION: Observations from a toy industry survivor...

In a new book called Toy Town, author Sarah Monks tells the colourful tale of Hong Kong, the city that took toys to the world.
Publish date:
Social count:

The book should be essential reading for anyone serious about buying, selling, manufacturing or marketing toys anywhere in the world. It explains why Hong Kong has played such a vital role in 20th century toy development but also how transient can be a location’s grip on a business when the book explores whether China will one day lose the toy industry just like Germany lost it to Japan and then Japan to Hong Kong, concluding that the most likely contenders, Vietnam and India, have a long way to go, from expertise and red tape to logistics. The Pearl River Delta will reign for some time to come, it decides.

Click here to read Jon's article in full.


Featured Jobs

Vivid Job Logo 620 x 349

Digital Marketing Executive - Toys & Games

Vivid is Britain’s biggest toy company and the 20 largest in the world. With offices across the globe, they sell an amazing portfolio of toys and games to over 60 countries. Vivid is best known for its association with blockbuster brands and is very excited about future opportunities around the world.


UK Sales Agents

Liberty House Toys have been appointed as the exclusive UK distributor for the BiOBUDDi brand, and we are pleased to introduce this new unique, innovative and exciting range of 100% environmentally-friendly toy building blocks. We are seeking experienced sales agents with existing network in the toy retail market.

Gameplan Job Logo 620 x 349

Head of Product Development & Marketing

Our client is a privately owned French toy and games manufacturer which sells through distributors in forty countries. The company develops and sells innovative electronic interactive toys and games for the educational and gaming markets, and also takes suitable licenses. To progress its successful business development a Head of Product Development & Marketing is to to recruited.

HIT Entertainment Job Logo 620 x 349

Licensing Systems Administrator

The Contract System Coordinator is a newly created role to support the deal term entry process into Mattel’s new Contract Management System for its Licensing business. The role will support the Business Teams at the Deal & Amendment phase of the contracting process and act in conjunction with the System Administration team.