OPINION: Is vertical integration the way forward?

Does a multi-media future lie in store for the blue-chip toy manufacturers?
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The denials that have emanated from Rhode Island since stories began circulating about a buyout approach haven’t failed to raise eyebrows as to what might lie ahead. Despite fervent denials of interest in a takeover, Hasbro’s good performance in a weak economy was always bound to pique interest.

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The Copyrights Group is one of the licensing arms within The Vivendi Group. Acquired by Vivendi in 2016 Copyrights manages the licensing for a portfolio of properties to include Paddington Bear. Some of the other companies within the Vivendi Group include Universal Music Group, and their licensing arm Bravado, Gameloft and Studiocanal to name a few.