OPINION: IP protection is vital for toy firms

How to protect your next big toy, says James Hardy from Alibaba.com.
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Many toy businesses know they ought to become more intellectual property (IP) literate, but they often don’t know where to start. 

Getting documentation regarding the utility of your product and registering your design rights is especially important for those in the toy design and manufacturing industry.

The process for applying for IP protection varies depending on what country you are in, so always be sure to check with your country’s IP office to find out specifics related to your country’s application process. 

Read the full opinion piece on IP protection for more advice here.

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The Copyrights Group is one of the licensing arms within The Vivendi Group. Acquired by Vivendi in 2016 Copyrights manages the licensing for a portfolio of properties to include Paddington Bear. Some of the other companies within the Vivendi Group include Universal Music Group, and their licensing arm Bravado, Gameloft and Studiocanal to name a few.