OPINION: Indie marketing across the pond

Jon Salisbury looks at how retailers in the US are gearing up for Christmas.
Author:
Publish date:
10_mypictr_297x300.jpg

It’s that time of year when the toy industry in the UK shows its wares to the press to maximise Christmas coverage.

And, once again in 2011, a US example of how the indie trade is launching a campaign in the holiday season caught my eye.

To read the full comment, simply click here.

Related

66_mypictr_200x200(2).jpg

Girls' market

The girls market continues to be a lucrative buy tricky sector, as toys are constantly battling against other mediums like music, fashion and gaming. Licensed properties still figure highly, but so do more interactive based toys, with even traditional plush now featuring these elements...

Featured Jobs

GAMEPLAN LOGO 3D hi res

Marketing Director UK

Gameplan I Southeast of England I Salary: Competitive I Date Published Monday 7th January 2019

Rainbow logo landscape_home of classic Final

Product Manager

Rainbow Designs Ltd I Olympia, London I Salary: Competitive I Date Published Wednesday 16th January 2019