OPINION: Indie marketing across the pond - ToyNews

OPINION: Indie marketing across the pond

Jon Salisbury looks at how retailers in the US are gearing up for Christmas.
Author:
Publish date:
10_mypictr_297x300.jpg

It’s that time of year when the toy industry in the UK shows its wares to the press to maximise Christmas coverage.

And, once again in 2011, a US example of how the indie trade is launching a campaign in the holiday season caught my eye.

To read the full comment, simply click here.

Related

66_mypictr_200x200(2).jpg

Girls' market

The girls market continues to be a lucrative buy tricky sector, as toys are constantly battling against other mediums like music, fashion and gaming. Licensed properties still figure highly, but so do more interactive based toys, with even traditional plush now featuring these elements...

Featured Jobs

Copyrights Group

Marketing Manager

The Copyrights Group is one of the licensing arms within The Vivendi Group. Acquired by Vivendi in 2016 Copyrights manages the licensing for a portfolio of properties to include Paddington Bear. Some of the other companies within the Vivendi Group include Universal Music Group, and their licensing arm Bravado, Gameloft and Studiocanal to name a few.