OPINION: How will the Q1 GDP figures affect the toy industry

Jamie Jemmerson from Global Reach Partners analyses the situation.
Publish date:

Just before the Royal celebrations and while many were topping up their tans from the mini heat wave the UK experienced over Easter weekend, there was another reason to be cheerful; the UK had avoided the dreaded double dip recession.

The main question that many toy manufacturers and distributors will be asking is; how will this affect my business with Christmas orders on the horizon? Is Sterling going to roar back like Optimus Prime and his trusty band of Autobots or will it sink just like Catwoman did at the box office?

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