OPINION: Counter insurgent

This month, counter insurgent looks at new revenue streams outside the toy market.
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Like most retailers, I always look at other areas I could move into. Some manufacturers have tried the same , with Hasbro and Character being the most active and some have worked, others not...

We shouldn’t be afraid of moving into areas we don’t know. Garden centres are now so diverse that I know of a couple of reps who sell more puzzles through a garden centre than any of their toy accounts. Puzzles fit the demographic of their customers perfectly (heck, I’m starting to sound like someone from a marketing department) and now they are doing more in outdoor play.

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Copyrights Group

Marketing Manager

The Copyrights Group is one of the licensing arms within The Vivendi Group. Acquired by Vivendi in 2016 Copyrights manages the licensing for a portfolio of properties to include Paddington Bear. Some of the other companies within the Vivendi Group include Universal Music Group, and their licensing arm Bravado, Gameloft and Studiocanal to name a few.