OPINION: Construction toys vs tablets

This era shouldn't be remembered for tech toys, but classic categories, says Steve Reece.
Publish date:

In these exciting days of tablets, apps and increasingly smart toys, it's very easy to forget that the vast majority of toy sales come from categories and functionalities that have been around for decades.

For sure, ‘tech’ is the overriding trend, disruptive agent and source of really cool new stuff. However, we are also living in the age of construction toys. While we may look back at these times and talk of the impact of the LeapPad and new Furby, it will also be obvious that these were golden days for the building category.

There are several reasons for this. Not least of which is tech backlash on behalf of parents. With so much available to kids via screens, it’s no wonder kids are obsessed with them, but parents are increasingly restricting screen time and encouraging more worthy play patterns.

Also, the construction toy category has made itself 'cool' for kids. 

Read the full opinion piece here.

Want to receive up to the minute toy industry news straight to your inbox? Click here to sign up for the free ToyNews Daily Digest and Newsflash services. You can also follow ToyNews on Twitter and Facebook.


Featured Jobs


Marketing Director UK

Gameplan I Southeast of England I Salary: Competitive I Date Published Monday 7th January 2019

Rainbow logo landscape_home of classic Final

Product Manager

Rainbow Designs Ltd I Olympia, London I Salary: Competitive I Date Published Wednesday 16th January 2019