In these exciting days of tablets, apps and increasingly smart toys, it's very easy to forget that the vast majority of toy sales come from categories and functionalities that have been around for decades.
For sure, ‘tech’ is the overriding trend, disruptive agent and source of really cool new stuff. However, we are also living in the age of construction toys. While we may look back at these times and talk of the impact of the LeapPad and new Furby, it will also be obvious that these were golden days for the building category.
There are several reasons for this. Not least of which is tech backlash on behalf of parents. With so much available to kids via screens, it’s no wonder kids are obsessed with them, but parents are increasingly restricting screen time and encouraging more worthy play patterns.
Also, the construction toy category has made itself 'cool' for kids.
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