OPINION: Construction toy recalls

Lutz Muller?s thoughts on the product recalls that have rocked the magnetic construction toy sector
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Mega Brands had another major recall recently, its third in so many years. All three recalls involved magnetic construction toys, hence the entire construction category.

It begs the following questions: what does the most recent recall do to the magnetic toy area, and is the entire construction toy area, including non-magnetics, affected by this?

How is the category and the major players within it doing?
And what is the outlook for the rest of the year?

To read the feature in full, head over to Toy News’ Opinion section.



RETAIL SCENE - Construction toy recalls

Recalls have rocked the US construction toy category again, with the unfortunate Mega Brands suffering more than most. Lutz Muller examines the prospects for the sector and the players within it?

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