OPINION: Behind the screen

The challenge of being financially savvy and continuing to innovate
Publish date:

The financing models for production in the children's sector have come under pressure in recent years.

Clive Crouch takes a look at those funding models and sees on a local basis what the upside could be for children’s programmes from Advertiser Supplier Funded (ASF).

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Behind the screen

The past few years has seen not only consistent growth among dedicated kids channels viewing, it has also seen dramatic changes in viewing habits.

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The power of the small screen

Demand for online advertising may be rising, but money is not being taken away from TV. The aim is to complement what’s happening on the small screen, not replace it

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