OPINION: Balloons bring smiles and sales

Qualatex's Anna Bubnova on why independent toy shops looking for new ways to engage with customers should embrace inflatables.
Author:
Publish date:
Social count:
0
00qual.jpg

In this age of online shopping, more and more independent toy shops are looking for new ways to engage with customers.

The key to bringing more people through your door is to provide a true shopping experience and personal service that can’t be found on the Internet.

By adding balloons to existing toy offerings, retailers can capitalise on this service-driven category while maximising each sales transaction.

In comparison to other product categories, balloons require a relatively low investment. They are also very profitable, especially when sold as a coordinated bouquet that has a higher perceived value to the customer.

Colourful balloons have the ability to bring smiles all on their own or as part of a gift presentation, so they naturally go hand-in- hand with toys.

Even if a customer doesn’t come into the store with the intention of buying balloons, that can change as soon as they see balloons on display. That’s because showing inflated balloons is the best way to sell them.

To further encourage purchases, try offering packages or promotions such as ‘toy of your choice with a birthday balloon bouquet.’

As a category that’s driven by special occasions, with birthdays being the biggest of those, balloons hold great profit potential for toy retailers.

When you think of birthdays as the ‘everyday holiday’, it’s easy to imagine how many opportunities there are to capitalize ?on this huge market for balloon sales.

Additionally, licensed character balloons can be a great promotional tie-in with other licensed products and upcoming movie releases.

Qualatex Bubble Balloons, for example, are offered in many popular licensed designs. With their unique 3D appearance, these stretchy plastic balloons are a great way to draw customers in for a closer look, and ultimately a higher sale.

By adding balloons? to your offering, you’re providing an extra service and convenience to customers to enhance their gift-buying experience.

With a little training, which Qualatex can provide, it’s easy for any toy shop ?to start professionally selling inflated balloons and enjoying increased profits.

Related

11_retrotainment.jpg

OPINION: Retro toys

It?s been a trend for a while now, but it seems that more 80s and 90s brands than ever are gracing the toy aisles. Lou Ellerton from The Value Engineers takes a look at why we?re so enthralled with retrotainment?

DSC_0004

Church of Merch: Merchmaker brings customisation to toy retailers

Staying ahead of trends is arguably the single most relevant challenge to modern retailers, but instead of railing against the online space, the UK’s leading toy chain, The Entertainer, is embracing a new paradigm to their business with a partnership with Merchmaker. Here, Jack Ridsdale catches up with the firm’s head of online to learn more.

Featured Jobs

Vivid Job Logo 620 x 349

Digital Marketing Executive - Toys & Games

Vivid is Britain’s biggest toy company and the 20 largest in the world. With offices across the globe, they sell an amazing portfolio of toys and games to over 60 countries. Vivid is best known for its association with blockbuster brands and is very excited about future opportunities around the world.

Liberty

UK Sales Agents

Liberty House Toys have been appointed as the exclusive UK distributor for the BiOBUDDi brand, and we are pleased to introduce this new unique, innovative and exciting range of 100% environmentally-friendly toy building blocks. We are seeking experienced sales agents with existing network in the toy retail market.

Gameplan Job Logo 620 x 349

Head of Product Development & Marketing

Our client is a privately owned French toy and games manufacturer which sells through distributors in forty countries. The company develops and sells innovative electronic interactive toys and games for the educational and gaming markets, and also takes suitable licenses. To progress its successful business development a Head of Product Development & Marketing is to to recruited.

HIT Entertainment Job Logo 620 x 349

Licensing Systems Administrator

The Contract System Coordinator is a newly created role to support the deal term entry process into Mattel’s new Contract Management System for its Licensing business. The role will support the Business Teams at the Deal & Amendment phase of the contracting process and act in conjunction with the System Administration team.