188 exhibitors have been confirmed for Toy Fair, which takes place from January 24th - 26th 2012 in the Grand and West Halls of Olympia in London. Organisers, the BTHA, are expecting the fair to sell out in record time this year.
35 of the companies booked up are first time exhibitors, 14 are returning with larger stands and three are making the move from the Greenhouse to the main floor.
New exhibitors include the likes of 50 Fifty Gifts, Battlefront Miniatures, Eleventyone, Fulanitos UK, Indigo Jamm, Melrose Kids, Posh Paws and The Wandering Monkey Company.
Aurora World, Bigjigs Toys, Cheatwell Games, Click Distribution, Cuckoo, Gear for Games & Underground Toys, Interplay UK, Marbel, Mondo UK, Mookie Toys, Papo UK, Plum Products, Rebel Toys, WEDGiTS and Worlds Apart are returning to Toy Fair 2012 with larger stands.
“It’s great news for Toy Fair - and testament to the increasing strength of the UK toy market - that so many new companies are attending the event for the first time in 2012, and 14 are in a position to take larger stands,” said Simon Pilling, head of Toy Fair operations and sales.
Visitor registration is open now at www.toyfair.co.uk