Online toy shop goes bricks and mortar in Broadstairs

Ashley Millward has opened Small World, a toy shop specialising in niche and traditional toys
Publish date:
Social count:

Online toy retailer, Canterbury Toy Shop has made the leap to bricks and mortar, opening up a new traditional toyshop in Broadstairs.

The new shop – called Small World and specialising in wooden toys – opened for business last Saturday and hosted a grand opening over the weekend.

Store owner Ashley Millward decided to open the store when the building – previously a dolls house shop also called Small World – came up for sale.

“I have always wanted my own shop but the aim was to have one five years in to the business,” she told Thanet Gazette.

“We really fell in love with the shop and feel we have rescued it and opened an exciting looking toy shop.”

Millward launched her business in 2011 after she and her husband spotted a gap in the market while shopping for toys for their son.

“Our toys go down a very niche route,” she continued.

“They have a very nostalgic element which I think reminds people of their childhood.

“There are no toyshops like us around and I think Broadstairs lends itself well to independent shops.”



Why mums shop online

Dominic Sacco asks parents where they buy their young children's toys from and compares this to last year's shopping patterns.



Since starting with an eBay shop in 2002, business has boomed for Midco Toys, which now runs three shops in the Derby area. We find out why MD David Middleton is not your average toy retailer...

arcade toy shop.png

INDIE PROFILE: Arcade Toy Shop

Recently re-opened under the ownership of Dave Carter and Martyn Perry, the Arcade Toy Shop has taken residency in Dudley’s Fountain Arcade for almost five decades, offering loyal clientele a traditional toy shop. Rhys Troake finds out how the new owners have taken to the business and what’s planned for the rest of 2015.

Featured Jobs

Vivid Job Logo 620 x 349

Digital Marketing Executive - Toys & Games

Vivid is Britain’s biggest toy company and the 20 largest in the world. With offices across the globe, they sell an amazing portfolio of toys and games to over 60 countries. Vivid is best known for its association with blockbuster brands and is very excited about future opportunities around the world.


UK Sales Agents

Liberty House Toys have been appointed as the exclusive UK distributor for the BiOBUDDi brand, and we are pleased to introduce this new unique, innovative and exciting range of 100% environmentally-friendly toy building blocks. We are seeking experienced sales agents with existing network in the toy retail market.

Gameplan Job Logo 620 x 349

Head of Product Development & Marketing

Our client is a privately owned French toy and games manufacturer which sells through distributors in forty countries. The company develops and sells innovative electronic interactive toys and games for the educational and gaming markets, and also takes suitable licenses. To progress its successful business development a Head of Product Development & Marketing is to to recruited.

HIT Entertainment Job Logo 620 x 349

Licensing Systems Administrator

The Contract System Coordinator is a newly created role to support the deal term entry process into Mattel’s new Contract Management System for its Licensing business. The role will support the Business Teams at the Deal & Amendment phase of the contracting process and act in conjunction with the System Administration team.