Online toy firm secures Dragon's Den investment

Mumpreneur secures £60,000 from Peter Jones and Theo Paphitis in return for 30 per cent of the business.
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In the first episode of the new series of the BBC’s Dragons’ Den, Georgette Hewitt secured the backing for her interactive children’s gift-giving website,

Hewitt's pitch in the Den was faltering and stilted, but three of the Dragons saw the potential of her business. After Duncan Bannatyne and Deborah Meaden declared 'I'm out', Paphitis offered the full £60k for 30 per cent of the company. Jones then offered £60k for 25 per cent.

New Dragon, Hilary Devey said she couldn't compete with the men's offers. Eventually Jones and Paphitis offered to split the investment in return for 15 per cent each.

The Present Club concept allows children to ‘wish-list’ presents and invite family and friends to contribute toward the cost, removing the hassle of shopping for token gifts and providing children with the opportunity to receive a gift that may otherwise be out of reach.

Georgette Hewitt, director of, said: " is a completely unique concept. The interactive wish list empowers children to really think about the toys they want and allows family members and friends to spread the costs between them.

"I am also very passionate about giving to charity and the company will aim to raise money for children’s charities and we are already in advanced negotiations about how to achieve this."

"I am delighted that Theo and Peter saw the potential of The Present Club and have decided to invest in the business which I am completely passionate about and I will continue to work hard to ensure it becomes a success."

Investor Jones said: "The idea behind The Present Club is fantastic and although Georgette struggled with her pitch in the Den, the strength of the business, and what she has already achieved was what really stood out.

"I am looking forward to working with Georgette who has shown that she is really passionate about the business and determined to make it a success.”

Fellow Dragon Paphitis added: "Listening to Georgette pitching in the Den very quickly reminded me of some of the problems Mrs. P and myself had with the twins every time they went to a party.

"Then it was double trouble when they had one, with the risk of lots of small plus sometimes unwanted presents. If The Present Club existed then lots of headaches would have disappeared. I got it straight away." was founded in 2009 and enjoyed a successful first year in which Director Georgette Hewitt received an award for the best e-commerce website in Kent, nominated by the public and voted for by Business Link and the Chambers of Commerce. The business has recently added the Entertainer’s retail product catalogue to its portal.



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