Online shopping continues growth

Annual Christmas survey shows sharp change in the spending habits and moods of consumers and retailers.
Publish date:

Use of the internet for the majority of Christmas shopping has doubled to 14 per cent, according to the Annual Christmas Retail Survey, published by Deloitte.

Almost three-quarters of consumers will use online or mail order for their Christmas shopping while 66 per cent will research or purchase goods on line. Average spend per person has risen about £40 to £706.

Retailers are also investing in the internet, with 72 per cent offering online shopping options this year, up 20 per cent on 2006.

Tarlok Teji, head of retail at Deloitte, said: “This year, Christmas will go electric as consumers embrace the digital age. More people will shop online this year than ever before as the appeal of cyberspace to avoid the Christmas crush takes hold.”

The technological trend is also visible in the variety of items being purchased, according to the survey, which predicts iPods and video game consoles will be high priority gifts.

“44 per cent of consumers will buy a computer game for friends or family up from 38 per cent in 2006, and 26 per cent expect to purchase an MP3 player this year up from 20 per cent in 2006.” Teji said.



E-Day for online toy sales?

Online retailers are expecting today to be the biggest shopping day of the year, with the pioneering Firebox site proclaiming it to be a record Christmas having just notched up its one millionth order since it began.


Why mums shop online

Dominic Sacco asks parents where they buy their young children's toys from and compares this to last year's shopping patterns.

Featured Jobs

Copyrights Group

Marketing Manager

The Copyrights Group is one of the licensing arms within The Vivendi Group. Acquired by Vivendi in 2016 Copyrights manages the licensing for a portfolio of properties to include Paddington Bear. Some of the other companies within the Vivendi Group include Universal Music Group, and their licensing arm Bravado, Gameloft and Studiocanal to name a few.