Use of the internet for the majority of Christmas shopping has doubled to 14 per cent, according to the Annual Christmas Retail Survey, published by Deloitte.
Almost three-quarters of consumers will use online or mail order for their Christmas shopping while 66 per cent will research or purchase goods on line. Average spend per person has risen about £40 to £706.
Retailers are also investing in the internet, with 72 per cent offering online shopping options this year, up 20 per cent on 2006.
Tarlok Teji, head of retail at Deloitte, said: “This year, Christmas will go electric as consumers embrace the digital age. More people will shop online this year than ever before as the appeal of cyberspace to avoid the Christmas crush takes hold.”
The technological trend is also visible in the variety of items being purchased, according to the survey, which predicts iPods and video game consoles will be high priority gifts.
“44 per cent of consumers will buy a computer game for friends or family up from 38 per cent in 2006, and 26 per cent expect to purchase an MP3 player this year up from 20 per cent in 2006.” Teji said.