More than 50 per cent of the UK’s online shoppers expect to increase their online spend in the run up to Christmas 2008, the Logan Tod Online Shopping Index shows.
Matthew Tod, Chief Executive at Logan Tod said: “More than 80% of adults in the UK shopped online in 2007, which is a rise of 5% on 2006's figures.
“We believe that the key drivers for Christmas 2008's predicted growth will be the older age groups. The over 40s and over 50s are still discovering the benefits of shopping online and this trend will doubtless continue to next year.”
Tod said people between 35 and 44 should still be doing the most online shopping, while price will continue to be an issue.
“This means that online competition is really heating up and for e-tailers to continue to be competitive they must ensure their sites focus on combining value with best possible service to the key age groups to grow revenue during Christmas 2008,” he said.