Developed by Treasure Island Toys founders Nigel Taylor and Kavan Webb, YuuReview collects product feedback logged on one website and displays it across all websites using the service.
The result is a compounded database of reviews and star ratings that can be accessed by users on any participating online retailer. Webb explains: "No matter what website the review was originally posted on, if you are selling the same product, the review will also appear on your website against said product."
With customisable colours and fonts as well as numerous sizing options, the plugin can adapt to the style of any website. Click here to see it in action.
Sales director Webb said: "Displaying reviews on your website against products increases sales. People like to know that what they are buying has been approved by other people in their situation with their interests.
"The problem for small independent websites is that review systems are usually difficult to implement, and when they are implemented, they are not used properly by customers and only receive a trickle of reviews. Yuu Review hopes to change this with what we call 'Collaborative Reviews'."
YuuReview can be used on any online shop, but as toy retailers themselves, Webb and Taylor are initially pitching the service to others in the industry. To get it visit the website.