One Direction stickers No.1 in Tesco, Co-op

Panini's collection was the top-seller in a host of retailers last week.
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The licensed One Direction stickers from Panini have gone straight to number one.

The official sticker collection was the top-selling collection in Tesco, Co-op, One Stop, WH Smith and Martin McColl last week.

This follows a launch campaign consisting of press and social media activity, as well as nationwide sampling.

Jess Tadmor, head of marketing at Panini, said: "One Direction is a fantastic licence to be working with and we’re delighted that retail and promotional partners are seeing the potential of this collection."

The newsstand distributor for the 1D collection is Marketforce and the toy retail distributor is Click.

Read the full story on Licensing.biz.

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