We speak to Global Merchandising Services about the licensing push, and highlight the key toy partners already on board with the band.
Emily Philips and Josh Wilkinson write song to promote plush boy and girl dolls.
New couple Zayn Malik and Perrie Edwards are pictured on a Razor E300 electric scooter in The Sun newspaper.
The boy band secured the position in a list of top sellers including the likes of Peppa Pig, Moshi Monsters and Monster High
The Copyrights Group is one of the licensing arms within The Vivendi Group. Acquired by Vivendi in 2016 Copyrights manages the licensing for a portfolio of properties to include Paddington Bear. Some of the other companies within the Vivendi Group include Universal Music Group, and their licensing arm Bravado, Gameloft and Studiocanal to name a few.