One Direction bike and outdoor range revealed

MV Sports: "There is a huge amount of latent demand waiting to be tapped."
Publish date:

All-conquering boy band One Direction are now starring on a range of outdoor products for girls aged six plus, courtesy of MV Sports. 

The new line will consist of in-line scooters, skates, skateboards, bikes and accessories, and is being hotly tipped by the firm. 

“The wheeled category has been crying out for something vibrant, fresh and ‘now’ for this age group for a long time," said Phil Ratcliffe, sales and marketing director. 

“There is a huge amount of latent demand waiting to be tapped."

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SECTOR GUIDE: Outdoor toys

The outdoor and sports toys sector was worth £363m in 2011, up ten per cent thanks to some extremely mild weather and, unusually, enjoys two peak periods. We take a look at what some of the key players are promoting this year.

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