With over seven months to go, just 12 per cent of stand space on the lower level remains available to companies wishing to exhibit at the trade show.
To date, 80 companies have booked, including 13 toy companies returning for 2010 following the fair’s move back to west London.
Returning companies include Cartamundi, Crafty Kids, DKL Marketing, GOSH, Haba, IMC, So Indigo, The Green Board Game Company, The Puppet Company, TK Sales, Toy Brokers, Treasure Trove and ZooBooKoo.
Jon Gregory, managing director of IMC, said: “Olympia is synonymous with the toy industry and a return to the venue is a bit of a homecoming for us all.
“I think the venue change will reignite the atmosphere at Toy Fair, and we will see a more enthusiastic and excited crowd in attendance. Now that we’re back in central London, I’m also positive that we’ll see more retailers at the show.”
Simon Pilkington, group managing director, John Adams & Toybrokers, added:
“John Adams & ToyBrokers is looking forward to returning to Toy Fair in 2010. The exhibition has a great history of success at Olympia, which offers a more central location than Excel and is better served by transport – creating a more convenient, time-efficient experience for visitors to the fair.
“As such, we’re confident that it will attract renewed interest from visitors and generate a positive knock-on effect for our business.”
Simon Pilling, Toy Fair event manager, added: “The support the industry is showing towards Toy Fair and its return to Olympia – particularly from the companies who are coming back to us - has been overwhelming and proof, if ever it was needed, that returning to West London for 2010 will reinvigorate the buzz that has always been associated with Toy Fair.
“With almost 90 per cent of the ground floor already accounted, which is about three or fourth months ahead of most years, we are encouraging companies who are interested in exhibiting at Toy Fair to reserve a space as quickly as possible to avoid disappointment.”