Observations of a toy industry survivor: Christmas toy prices

Jon Salisbury asks if the Christmas price battle will have an impact on toy suppliers.
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As the first shots are fired in the annual Christmas price battle at retail, toys are again proving to be a valuable seasonal currency. But at what cost for the suppliers?

In the last issue, we reported the encouraging words of major industry players who were forecasting that the outlook for toy sales this Christmas in the UK was positive. Then, there was a similar rallying cry from manufacturers in the US calling for people to have confidence.

Click here to read the column in full.

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