NY TOY FAIR 2011: Moshi Monsters heads to US

Spin Master will unveil the Moshi toy line for the US at the fair.
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Spin Master is the US distribution partner for Moshi Monsters and will be representing the brand at NY Toy Fair, where it will be unveiled and presented to the US market.

David Colebrook, VP marketing, Spin Master commented: “Weʼre excited to be representing Moshi Monsters within North America and really encouraged by its UK success.

The Moshi Monsters range being unveiled at the show includes plush based on the six key monster characters, Poppet, Katsuma, Diavlo, Zommer, Furi and Luvli, as well as collectable figures based on the Moshlings (pets of the monsters).

Many of the products incorporate special codes, which unlock extra's within the site, enabling 360 engagement with the brand.

"The brand continues to build momentum worldwide and weʼre sure the range will be a smash with US kids.”

The new Moshi Monsters toy range from master toy partner Vivid, launched to at Toy Fair in January in the UK. Early indicators reveal that key retailers are selling above initial expectations.

Michael Acton Smith – CEO of Mind Candy, commented: "We couldn't have hoped for a better start for the toy range – the reaction in the UK has been phenomenal, we now hope to replicate that success within the US."

Acton-Smith will be speaking about the Transmedia growth of Moshi Monsters at the Engage Conference during Toy Fair and also at the Kidscreen Summit (Hilton NY – 11:30am, Feb 18th).

Check out the Moshi Monsters toy range at the Spin Master Booth (2249, Level 3)

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