NY TOY FAIR 2011: Big leap in international interest

Last week's New York Toy Fair saw international attendance up by 17 per cent on the previous year.
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More than 25,000 visitors went to the 108th American International Toy Fair last week.

This included 10,305 buyers from 91 countries, and saw year-to-date increases in attendance across the board, including overall attendance (excluding guests) (up two per cent to 15,335), international attendance (up 17 per cent to 2,299), international buyers (up eight per cent to 1,534) and manufacturer's reps ( up 19 per cent to 1,933).

The show also drew a 10 per cent increase in trade guests, including a surge in licensors (up eight per cent), entertainment executives ( up 31 per cent) and international trade guests (up 26 per cent).

Canada, the UK, Japan, Mexico, and Brazil were identified as the top five countries with the highest attendance numbers.

"The Toy Industry Association's Toy Fair continues to grow and change with the changing toy industry," said Carter Keithley, TIA president. "The astonishing increase in attendance by licensors, entertainment executives, and international buyers tells us something about where the US toy industry is headed."

"We saw a robust and steady stream of order-writing and deal-making on the show floor," added Marian Bossard, VP of meetings and events at TIA. "The boost in international attendance and the striking increase in licensors made for a highly dynamic and successful show."

In addition, media attendance grew by 15 per cent and international media saw a 13 per cent rise. More than 1,000 media representatives came to the show.

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