Nurnberg chief aims for international dominance - ToyNews

Nurnberg chief aims for international dominance

Spielwarenmesse CEO Ernst Kick has restated his aim to make the show the dominant international toy trade event, on the eve of the Nürnberg expo's opening.
Author:
Publish date:
5_Pocoyo.jpg

This year's show has undergone a restructuring, with 1,000 of the 2,700-plus companies exhibiting, now in new locations around the show. Kick spoke to ToyNews at the press preview ahead of the show.

He said : "Our aim is obviously for the show to be better than ever and our main target for this year has been to bring the restructuring in. We have all the toy companies on board and 68 per cent of them are international, which is important because our strategy is to make it the strongest international event."

Last year's show attracted some 79,000 visitors, which Kick believes will increase this year.

Related

5_Pocoyo.jpg

New chief for DCP Europe

Anne Gates has been appointed to the newly created position of executive vice president and managing director of Disney Consumer Products Europe.

Featured Jobs

Copyrights Group

Marketing Manager

The Copyrights Group is one of the licensing arms within The Vivendi Group. Acquired by Vivendi in 2016 Copyrights manages the licensing for a portfolio of properties to include Paddington Bear. Some of the other companies within the Vivendi Group include Universal Music Group, and their licensing arm Bravado, Gameloft and Studiocanal to name a few.