This year's show has undergone a restructuring, with 1,000 of the 2,700-plus companies exhibiting, now in new locations around the show. Kick spoke to ToyNews at the press preview ahead of the show.
He said : "Our aim is obviously for the show to be better than ever and our main target for this year has been to bring the restructuring in. We have all the toy companies on board and 68 per cent of them are international, which is important because our strategy is to make it the strongest international event."
Last year's show attracted some 79,000 visitors, which Kick believes will increase this year.